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Furnished or Unfurnished: 5 Reasons Why You Should Furnish Your Property

Maddox Noel - News - Furnished or Unfurnished - 5 Reasons Why You Should Furnish Your Property

In an increasingly competitive property market, landlords and investors often find themselves debating whether to list a rental property as furnished or unfurnished. While furnishing a property can involve a higher initial investment, the long-term rewards are often substantial. From appealing to a broader pool of tenants to justifying higher rental rates, offering a furnished property can set you apart and play a pivotal role in expanding your property investment portfolio. Below, we break down why opting for a furnished rental can be a game-changer and how to make it work for you.

1. Furnished or Unfurnished: Expanding Your Tenant Base

One of the most compelling benefits of listing your rental as furnished is the ability to appeal to a wider range of potential tenants, including:

By choosing to offer furnished over unfurnished, you provide a solution that caters to various demographics looking for a convenient living arrangement, helping you fill vacancies more quickly.

2. Maximising Online Visibility and Click-Through Rates

In a saturated online marketplace, capturing attention is a major challenge. Furnished properties tend to stand out more, thanks to:

By highlighting whether or not your property is furnished or unfurnished, and showcasing the furnished option with engaging photos, you’re more likely to attract people who are actively seeking a furnished property.

Take, for example, one of our most recent lettings in which we had help from Loft who provided an L shaped couch, table and chairs, wardrobes and beds.

Furnished or Unfurnished: 5 Reasons Why You Should Furnish Your Property                                             Furnished or Unfurnished: 5 Reasons Why You Should Furnish Your Property

3. Charging Higher Rental Rates

When questioning if you should put your property on the market furnished or unfurnished, it would be worth bearing in mind that a fully furnished property often justifies a higher monthly rent. Tenants appreciate the convenience of not having to buy or move furniture, and many are willing to pay a premium for this benefit. This pricing strategy can:

4. Invest in Durable, High-Quality Furniture

A key decision point when choosing between furnished or unfurnished is the type of furniture you offer. While it may be tempting to opt for cheaper pieces, investing in high-quality items can deliver multiple advantages:

Over the long run, well-crafted furniture can reduce hassles, improve tenant satisfaction, and help maintain a steady rental income.

5. Creating a Homely Atmosphere

A significant selling point of a furnished property is how easily it can feel like home from day one. When prospective tenants step into a space that’s already comfortable and welcoming:

Carefully selected décor and cohesive colour schemes can further position your rental as a premium listing, appealing to renters who place value on both style and practicality.

Conclusion

In a constantly evolving rental market, an unfurnished property can sometimes be overlooked in favour of more convenient, move-in-ready options. By choosing a furnished rental, you open the door to a broader tenant base, benefit from increased online visibility, and have the potential to command higher monthly rents. Although furnishing a property requires an upfront investment, the prospect of a stronger bottom line and satisfied, long-term tenants makes this approach a highly appealing choice.

If your goal is to stand out in a crowded market and grow your property portfolio, embracing the furnished model could be the strategic move you need. With thoughtful furniture selections and inviting design, your property can become a top contender among discerning renters—securing consistent income and a profitable, sustainable investment for years to come.

If you’re interested in turning your property into a furnished property you can contact our partners, Loft, who specialise in providing furnishings and furniture to landlords, properties and commercial spaces.

If you’d like to learn more ways to improve your rental income, take a look at our blog: 10 Ways Landlords Can Maximise Their Rental Income.